CafeGenie Intro

Famish Fish

Arcade Game

My Role

  • Worked as Product Designer.
  • Define product goals and user needs.
  • Functional specification (key feature breakdown).
  • Interaction Design (Wireframes created using Adobe Illustrator)
  • Visual design created using Adobe Illustrator.
Market Research

Analyzing trending game

Competitive Analysis

Competitve Analysis

What did I find ?

Limitation in existing products

Inspirational design ideas

Overall User Experience

Usability Standards

Research Insights

Inception Icon
  • Linear interaction flow augments usability in an arcade.
  • Make intuitive interface by creating old-school visual style.
Design Icon

  • No new innovative gameplay in arcade game domain.
  • Gameplay screen must be reached within 2 clicks.
Scoping & Refining

Rendering User Needs


Site Map

Why did I make?

Site-flow helped me understand interaction flow.

sketch sketch sketch


What did I find?

Sketching helped visualize the site flow.

After few iterations I narrowed the scope to the most basic needs.

Wireframe Wireframe Wireframe Wireframe


What did I find?

Clarification on app features.

It helped me push usability to the forefront.

Concrete site map was finalized.

Presenting Famish Fish

  • Guide Famish fish to eat the 'star' food.
  • Endless arcade runner game.
  • Share high score among friend.

Easily Save & Fetch Coupons

Introduced Help Screen

From player testing results I realized that few players were not able to conceive the gameplay within 3 tries.

Therefore, introduced how to play screen.

View Ads in your proximity

Endless Runner Gameplay

Endless runner gameplay like the most popular game call Flappy Bird.

A derivation of a popular mobile game called “snakes”.

View details of any ads

Minimal Information

At the end of each gameplay, the first thing that players want to see was how much did they score?

Displaying “High Score” kept players motivated to play and game competitive.

Play it on your mobile

Live on App Store

Café Genie
All works
UX Gofer