Mazoyd Intro

Fruit Fairies

e-commerce mobile app

My Role

  • Worked as Product Designer for order processing.
  • Define product goals and user needs.
  • Interaction Design (Wireframes created using Adobe Illustrator)
  • Visual design created using Adobe Illustrator.
Research & Refining

Discovering & Rendering User Needs

Persona Persona Persona

Personas

How did I create ?

User Survey

3 Persona

1 Anti-Persona

Wireframe Wireframe Wireframe Wireframe Wireframe Wireframe Wireframe Wireframe Wireframe

Wireframes

What did I find?

Clarification on app features.

It helped me push usability to the forefront.

Concrete site map was finalized.

Presenting Fruit Fairies

  • Mobile app to sell fruits to locals of Ann Arbor.
  • Order different types of fruit basket or customize it.

Mystery Run
All works
Jamble